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Alaska airlines visa card wins in the best loyalty credit card segment

[Tuesday, January 4th, 2011]

At the recently concluded Frequent traveler Awards, the Visa Signature Card from Alaska Airlines, won the award as the Best Loyalty Credit Card in North America. The awards ceremony was held in Houston on Thursday night. The votes that decided these awards were cast by as many as 1 million frequent fliers. These frequent traveler awards aim to recognize the best travel, hotel and airline loyalty programs for credit card customers. The winners of the awards are decided after voters rank the merits and demerits of each reward program offered by many different credit cards.

Rick Rasmussen, who is the director for Alaska Airlines’ marketing and customer loyalty programs, felt that this recognition is very meaningful considering that it came directly from the customers of the company. He thanks all the loyal members of the Mileage Plan as well as all card holders of the Visa Signature card, along with partners at Bank of America and the Visa, who he felt should share this honor.

Credit card customers get a starting bonus of 25,000 miles as soon as the Alaska Airlines Visa Signature Card is approved. It also comes with a companion certificate on an annual basis, along with the government fees and applicable taxes. This companion certificate can be used by customers with any kind of fare without blackout dates or travel restrictions normally imposed on credit card airline miles’ reward programs. With this credit card, customers earn 3 miles for every dollar spent on the Alaska Airlines and Horizon Air tickets or on their vacation packages. The customers also get one mile for every dollar spent on purchases with the credit card.

The Frequent Traveler Awards to recognize the best loyalty programs was launched this year and replaced the Freddie awards which were given by InsideFlyer magazine and were computer generated. Alaska Airlines has won an incredible 21 Freddie awards and has been very popular with the frequent fliers over the years. These awards includes frequent flier program of the year 5 times, Best Elite Level Frequent Flier Program for 4 years, Best frequent Flier Program Web Site for 6 years and also Best Frequent Flier Program Member Communications for 6 years. The Mileage Plan offers some of the most attractive awards in the industry with super saver awards which start at 7500 miles for a one way trip and 15,000 miles for a round trip with online facility to see the award-seat options available.

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