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Enhanced Loyalty Programs Debut from RewardsNOW

[Tuesday, October 28th, 2014]

Four new rewards programs are rolling out from RewardsNOW, a company that provides loyalty programs to credit card issuers.

Boulder, Colorado-based Elevations Credit Union has partnered with RewardsNOW to provide their customers with rewards through the RewardsNOW platform. The existing rewards program is being converted and will allow Elevations Visa Rewards cardmembers to earn points when they shop online. Customers will accrue rewards points from hundreds of retailers who participate in the RewardsNOW online linked card offers program.

The program, called ShoppingFLING, lets people earn points at select stores online. The Elevations reward program also includes a program called CouponCents, which gives members discounts at brick-and-mortar retailers, both local and national. The RewardsNOW platform will give members more opportunities to redeem points, including offers for merchandise, gift cards, charity contributions, and travel.

Tampa, Florida-based HomeBanc is the second company to be associatewith RewardsNOW. Their debit card loyalty program, HomeBanc Perks, is available for consumer and business customers. They will earn points by using their debit cards and also by performing everyday banking chores like paying bills, getting direct deposits, writing checks, and keeping funds in their account. HomeBanc Perks customers will also have access to the ShoppingFLING and Coupon Cents programs.

Credit unions offer rewards too

Two California credit unions are also taking advantage of the RewardsNOW platform: Star Community Credit Union and Eagle Community Credit Union. CO-OP Financial Services is partnering with Star Community Credit Union to provide customers with debit card rewards and increased rewards redemption options. Eagle Community Credit Union is making loyalty programs available to both debit and credit card holders, and also offering double points as a limited-time only incentive to use their Eagle Community credit card. Eagle Community Credit Union cardholders can also earn points through ShoppingFLING.

Besides those four new partnerships, RewardsNOW is also working with a company in Massachusetts to enhance their credit card loyalty program. ConnectUP Rewards from Primax is partnering with RewardsNOW to participate in ShoppingFLING and CouponCents. The CouponCents program is subscription-based, and lets shoppers keep coupons on their mobile devices instead of carrying actual paper coupons. They can get coupons online and have them sent to their phones, tablets, or other digital device.

RewardsNOW was founded in 1997 and sets card issuers up with ready-to-use customer loyalty programs. They provide a web-based platform, marketing services, analytics reporting, and 24/7 customer support for businesses that use their programs.

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