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Barclaycard and LL Bean Reward Cardholders

[Monday, March 31st, 2014]

Packing the right credit card in their wallets paid off big for two people, to the tune of a quarter-million dollars for the grand prize winner, and $25,000 for the first prize winner.

An unnamed resident of Columbus, Ohio who has been a long-time L.L. Bean Visa cardmember didn’t have to do anything special to nab his $250,000 jackpot. All he did was use the L.L. Bean card during the time period that the sweepstakes was open.

During the Take L.L. Bean Everywhere Giveaway, which ran June 28, 2013 through December 31, 2013, every purchase by cardholders entered them into the sweepstakes. Travel, hotel and restaurant purchases gave cardholders bonus entries, increasing their chances of winning.

Small purchases, big jackpots

Turns out, the winners didn’t have to spend a lot to win a lot. The winning entries for grand prize and first prize both turned out to be for less than $30, according to Shelly Bartlett, Senior Vice President of the L.L. Bean Visa program.

The first prize winner is also a long-time L.L. Bean Visa cardholder, and hails from Valhalla, New York.

Though the winning entries didn’t turn out to be for large purchases, using the card more frequently increased the chances of winning. For each purchase made with the card, members got one automatic entry into the sweepstakes. But for purchases at restaurants, hotels and on travel, such as airfare, members received ten entries.

Co-branded cards and rewards

The L.L. Bean Visa card is issued by Barclaycard and can be used for any purchase where Visa is accepted as a payment method—not just at L.L. Bean. Co-branded credit cards can usually be used anywhere, but using them at the retailer often provides greater rewards.

For example, co-branded airline cards offer frequent flyer miles and traveler perks like priority boarding and free bag check at the specific airline, though they may be used anywhere. Having a co-branded credit card is one way for people to get more value from the places where they frequently shop. Hotels, airlines, retail chains and even some restaurants offer co-branded credit cards.

For people who are after the biggest value credit card rewards, co-branded cards can really pay off—as they did for these two lucky L.L. Bean cardholders.

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