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American Express Entices Customers To Shop Small With Extra Rewards

[Tuesday, November 8th, 2016]

Every year for the past seven years, American Express runs a promotion to encourage members to patronize small businesses during the holiday shopping season – and this year, they’re offering extra credit card rewards to back it up.

The Shop Small for 2X Rewards promotion will give American Express cardholders double points at qualifying small businesses, up to the first $10,000 in purchases for each eligible personal card, and $250,000 for each OPEN Small Business card. Prepaid cards, corporate cards, the Plum card, and American Express cards issued by other financial institutions are not eligible for the double points promotion. The offer ends December 31, 2016.

Small Business Saturday Follows Black Friday

The day after Thanksgiving, known to merchants and shoppers alike as “Black Friday,” is traditionally a huge day for holiday shopping. Big box retailers offer products at deep discounts and customers flood shops looking for savings and great deals.

American Express debuted their “Small Business Saturday” as a counterpoint to Black Friday, to help nurture small businesses.

“Last year, Small Business Saturday inspired 95 million people to Shop Small,” said Howard Grosfield, executive vice president of Consumer Marketing Services at American Express. “This year, we’re going all out to support the expanding network of small businesses who accept American Express by giving our card members yet another reason to Shop Small throughout the holiday season.”

More merchants accepting Amex than ever

Over the past two years, 1.6 million new merchants have started accepting American Express cards. That means cardholders have many more choices when they want to earn Membership Rewards points for making purchases. Many small businesses accept American Express; this year many of them are participating in another Shop Small initiative meant to help them market their services. American Express is offering small merchants free marketing materials including online ads, signs, email templates, social media posts and more.

To participate in the promotion, eligible card holders can enroll online or via mobile device by going to American Express website. After signing up, they will begin earning double points.

For details, see the American Express site. Points awards vary. For example: Blue Cash EveryDay and Blue Cash Preferred customers will earn an additional 1% back for every dollar spent, while Delta SkyMiles members will earn one extra mile for every dollar they spend on their card.

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